Tom Wyvill, a new presenter at E-Tourism Summit and former opera singer, is now a strategist at Google who works with Fortune 500 travel and hospitality clients to maximize their digital ROI. We caught up with him in New York and wanted to share some of his thoughts on how to get past the recession with our [...]
Entries from September 2009
September 16, 2009
David vs Goliath
E-Tourism Update: Superstars of Social Marketing: How San Francisco CVB attracted 100,000 Facebook Fans; How Baltimore built 6,000 Twitter followers. 30 presenters: www.etourismsummit.com
Recently we caught up with PR and Marketing ”Guruess” and E-Tourism Summit presenter, Robyn K. Levin, who found herself in a David vs. Goliath situation marketing a nine-room B&B near Atlantic City and providing them Google rankings [...]
September 4, 2009
18 Ways To Kick Your Competitor’s Ass Online
E-Tourism Update: Only 23 21 spots left for E-Tourism Summit NYC. Register Now. www.etourismsummit.com
Here are two articles we wanted to share with our readers:
18 Ways to Kick Your Competitors Ass Online; despite the provocative headline offers several common sense suggestions that many of us overlook. http://www.conversationmarketing.com/2009/08/18-ways-competitor-online.htm
10 Strategies for lowering your website’s bounce rate from I-Media Connection [...]
September 1, 2009
E-Tourism Presenter: Jim Brody, TripAdvisor
E-Tourism update: Only 29 spots left until sell-out. Don’t be left out. Register at www.etourismsummit.
E-Tourism presenter spotlight: Jim Brody, TripAdvisor
Session: Behavioral targeting and how to handle negative reviews on TripAdvisor.
Q: How and when did you begin your position as the go-to guru for DMO’s at TripAdvisor?
I’ve been with TripAdvisor for four years, and [...]
