This year, 2009, may well go down for some as the year that the worst recession since World War II hit the world economy …and threw travel off-balance. Others may remember this year for the exciting challenges posed, opportunities seized and progress made towards a brighter, more profitable and tech-savvy future. Whichever way you chose [...]
Entries from January 2009
January 29, 2009
6 Hotel Internet Marketing Experts Share Best Practices And Thoughts On Things To Come In 2009
January 28, 2009
Strategy in a downturn: How to retain Existing Customers.
The recent economic challenges have accelerated the interactive market’s maturation, requiring online marketers to change their approach. To compete in the slower growing 2009 e-commerce market, marketers must focus on retention plans to maximize results from existing customers, When budgets are tight, retention marketing is attractive because you’re talking to your existing customers. This means [...]
January 23, 2009
How 40 Of The Best Brand Are Twittering.
Twick or Tweet? We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing B.S. but you won’t find any of those brands on this post. Jennifer Van Grove at Mashable.com handpicked 40 of the best [...]
January 21, 2009
The Future of Search: 5 Ways to Prepare
The process of searching and finding on the internet is changing right before our eyes. Billions of pages have been indexed and organized into relevant results to match billions of queries. The first goal of search engines was to gather as many pages as they could into an index. The next goal of each search [...]
January 14, 2009
Travel Companies Confused About Using Social Media in Marketing Mix.
The social media landscape is currently dominated by just a handful of general social networking sites. For instance, MySpace was the destination for 76% of US social networking visits in 2008. EyeforTravel recently partnered with GfK Roper Public Relations and Media on a new survey where more than half of the 180 responding chief marketers [...]
January 6, 2009
Is Someone Talking Behind Your Back?
Top 10 Free Tools To Monitor What People Are Saying About Your Brand.
Years ago, when people talked about brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be [...]
