New Survey shows Chief Marketing Officers skeptical about Social Networking

While chief marketing officers are intrigued by social networking sites Facebook and MySpace as potential marketing vehicles, actually using them is another matter, according to the results of a new survey conducted by GfK Roper Public Relations and Media for Epsilon, a marketing services firm.
More than one-quarter (27%) of consumer and B-to-B chief marketing executives [...]

Ensuring your Search Strategy gets the Attention it Deserves During an Economic Downturn

With a countless number of conferences and articles are discussing the pros and cons of joining the social media race, one could be forgiven for getting caught up in the euphoria of starting a social campaign.  However, during this era of social media, podcasting, life-streaming, tagging, uploading, etc, etc. it is crucial to maintain focus [...]

What are the World’s Top 10 Country Brands?

What are the World’s Top 10 Country Brands?
Australia has emerged as the world’s top country brand for the third consecutive year, according to the 2008 Country Brand Index (CBI), being officially released in London on November 11. Rising from its sixth place ranking last year, Canada is recognized second and the United States rounds [...]

U.S. travel market projected to increase 4% in 2008 and 2% in 2009.

With the economic situation deteriorating throughout fall 2008, most U.S. travel companies are now grappling with declining demand and uncertainty for the future. The latest market forecasts in the new PhoCusWright’s U.S. Online Travel Overview Eighth Edition reflect these lower expectations for travel companies’ performance.
If unemployment continues to rise and retirement accounts dwindle, travel companies [...]

Have you heard about “In Plain English?”

This is a new simplified (some might say dumbed-down) format that is creating a great deal of buzz due to it’s simplicity in communicating the essence of some  of the web applications.  This was first brought to my attention by Hillary Bressler, CEO of .Com marketing and while it celebrates simplicity, the execution is quite [...]