Entries from September 2008

September 30, 2008

Last Minute Agenda Changes for the E-Tourism Summit

Special Impromptu Town Hall Meeting at breakfast Thursday, October 2nd
“What to do first if the financial crisis becomes a travel crisis.” This will be held at 8:30-9:00am in the general session room and, if necessary, continued at 4:30pm at the end of the day on Thursday, for those that wish to remain.
Presenter Updates
There has been [...]

September 24, 2008

Do You Love your Email Marketing Company?

We received this e-mail from a member of the OTM Network that we would like to pass along to all members.  You may respond directly to Maresa, or post a comment on this blog.
“Do you love your e-mail marketing company?” Are you getting great results with your e-marketing? Is your e-mail software simple and easy [...]

September 22, 2008

How Will You Market Travel in An Economic Crisis?

In times of spasmodic financial markets an atmosphere of extreme uncertainty may cause a steep dip in travel and we wanted to explore ways in which travel marketers might use their website as the centerpiece around which to build a Plan B.
We contacted Ralph Thompson, President of EBrains, a notable marketing company that has worked [...]

September 17, 2008

Jacksonville CVB Launches Spoof of “The Office” on YouTube

Jacksonville CVB spoof of “The Office” on youtube.
Last year the Jacksonville CVB launched a clever 10-minute video on youtube that is a take-off of “The Office” and is targeted to meeting planners.  Having re-branded their destination as Visit Jacksonville, the video, which sometimes borders on the hokey, includes several amusing exchanges [...]

September 11, 2008

What are the most profound online marketing changes you’ve seen this past year?

We asked three presenters who spoke at last year’s E-Tourism Summit in San Francisco about changes they have seen in the past year and how marketers are coping with them.
For more information about the 2008  E-Tourism Summit, including speaker and registration information, visit www.etourismsummit.com.
What are the most profound changes you’ve seen in the past year [...]

September 5, 2008

Announcing Online Travel Marketing Network

Welcome to the Online Travel Marketing Network (OTMN) blog.
I realize we first promised this blog several months ago and I apologize for being so late, but I’m not going to make excuses.  The fact is we didn’t realize how easy, yet, at the same time, cumbersome it was to create a blog for the first [...]